It’s been quite a while since the bike industry was in quite the state. Covid times to be fair but more so in the boom scenario. But has that boom and the greed of the boardroom seen the potential demise of their very industry? Possibly.

So you’ve had the spicy cough and are struggling to find that motivation or mojo to get back out there? Couple this to the near two years of disruptions that we’ve finally been given some freedoms from and the want to ride has faded. With that now evident